The future of video advertising

In my recent B 2.0 column, I give MSFT credit for pushing a new form of video advertising into the mainstream, and claim that this TV-type advertising will support free video consumption on the web. Neat then to see that Yahoo will expand its free video again, and has killed…

In my recent B 2.0 column, I give MSFT credit for pushing a new form of video advertising into the mainstream, and claim that this TV-type advertising will support free video consumption on the web. Neat then to see that Yahoo will expand its free video again, and has killed its video subscription service.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.