My director of events, Stacey Foreman, tells me we have exactly 25 tickets left for the CM Summit in NYC. Now, we are only letting 350 folks in, and we’ve been selling about 20 tickets a day over the past week. So…while I am inclined to push the fire marshal’s tolerance, Stacey is not. If you want a ticket, I’d suggest you go for it asap. I’m really excited not only by the lineup, but by the chance to gather in an intimate environment and really contemplate some of the bigger issues facing the marketing world in the age of conversational media. It’s going to be really, really fun.
My partners at Web 2 told me today that the new website is live, the initial theme is up and posted (I am very excited about this year’s theme) and if you haven’t gone before, you can request an invitation to come here. Last year we had nearly 10,000 requests for an invitation, so if you want to come (Nov. 5-7 in SF) please fill out the form asap. I review each request personally.
The first line of speakers is also up, and there is a lot more cooking. Initial speakers include Jack Ma, Anne Wojcicki, Mark Zuckerberg, Marc Andreessen, Ken Auletta,
Richard Rosenblatt, Lance Armstrong, Ralph De la Vega, Paul Otellini, Mary Meeker, Padmasree Warrior, Kevin Johnson, Joel Hyatt, Mathis Wackernagel, Marc Benioff and Vinod Khosla.
From the theme:
The Opportunity of Limits:
Sustaining, Applying and Expanding the Web’s Lessons
The commercial web is now a teenager—it’s been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956—the year Elvis Presley made his first appearance on national TV. National news broadcasts were still in their infancy, “As The World Turns” debuted as America’s first half-hour soap opera, and “The Price Is Right” began its dominance of the game show genre. Commercial grade videotape recorders emerged, portable black and white television sets were introduced, and the first local color broadcast aired in Chicago.
Fifteen years after television’s birth, the contours of the new medium were just emerging. The idea that this revolutionary new phenomenon—one busily reshaping the very fabric of society—might one day become just another application on a vast web of computers, well that idea wasn’t exactly in vogue.
In the first four years of the Web 2.0 Summit, we’ve focused on our industry’s challenges and opportunities, highlighting in particular the business models and leaders driving the Internet economy. But as we pondered the theme for this year, one clear signal has emerged: our conversation is no longer just about the Web. Now is the time to ask how the Web—its technologies, its values, and its culture—might be tapped to address the world’s most pressing limits. Or put another way—and in the true spirit of the Internet entrepreneur—its most pressing opportunities.
As we convene the fifth annual Web 2.0 Summit, our world is fraught with problems that engineers might charitably classify as NP hard—from roiling financial markets to global warming, failing healthcare systems to intractable religious wars. In short, it seems as if many of our most complex systems are reaching their limits.
It strikes us that the Web might teach us new ways to address these limits. From harnessing collective intelligence to a bias toward open systems, the Web’s greatest inventions are, at their core, social movements. To that end, we’re expanding our program this year to include leaders in the fields of healthcare, genetics, finance, global business, and yes, even politics.
Increasingly, the leaders of the Internet economy are turning their attention to the world outside our industry. And conversely, the best minds of our generation are turning to the Web for solutions. At the fifth annual Web 2.0 Summit, we’ll endeavor to bring these groups together.
I can’t wait for this year, it’s going to be great! And there is a lot of room for speakers still, in particular with an eye toward this theme. Please make your suggestions in comments here. Help me make this as good as it can be! Thanks.
Check it out….great lineup, really looking forward to it.
As many of you know, next month is our second Conversational Marketing Summit, this time in NYC. The line up of speakers is really fantastic. I’ll be interviewing:
- Beth Comstock, CMO of GE
- Rich Silverstein, co-fonder of Goodby Silverstein
- Sarah Fay, CEO North America, Aegis Media Americas
- Wenda Millard Harris, Chair, IAB and President, Martha Stewart Living Omnimedia
And also coming, either running discussions or presenting, will be:
- Clark Kochich, CEO, Ave A/Razorfish
- Jonah Bloom, Editor, Advertising Age
- Jeff Berman, President, MySpace
- Joanna Shields, CEO, Beb0
- Jon Raj, Chief Digital Officer, OMD
- Jason Kilar, CEO, Hulu
- Gina Bianchini, CEO, Ning
…and a ton of others, including brand managers from Kraft, GM, Samsung, Adobe, EA (a first ever look at Spore!) and many many more. It’s going to be so cool.
We’re close to sold out (we’re limiting it to around 300 again, as we did last year), but there are still tickets available as of this writing. I think the hotel room block (at the Ritz Carlton Battery Park) is already sold out, but I am sure there are other places nearby to stay. This is all part of Internet Week, so a lot of folks will be around for that in any case.
So, what are the issues you want me to ask these folks? It’s a very interesting time in the world of online marketing, that much is certain….
FM has partnered with Chevy to create a site that pulls together the best of sites on the web covering all things green. I’ve found it a nice way to stay in touch with a subject I’m increasingly interested in. I use the feed to monitor stuff, and then click through when there’s a story I want to engage in. Sure, it’s an FM project, so all the regular caveats apply. But judge for yourself. And if you don’t like it, well, tell me what we can do to make it better.
This is part of an ongoing trend I’m seeing, both at FM and certainly across the web, where marketers are providing a service to their potential customers in the form of supporting authentic media, as opposed to creating their own content and hoping it takes off. I like the trend.
What I find interesting about Powerset is the refinement, which Danny covers well. The interface (in particular the response to query) is much more grammatical and conversational. That’s where the entire web is going, and it’s cool to see an example of it.
FM’s Conversational Marketing Summit is just six weeks away, and I am getting more and more excited about the lineup of speakers, and the issues and topics we are going to cover. Check out the lineup of speakers:
# Jeff Berman, President, Sales and Marketing, MySpace
# Henry Blodget Co-Founder, CEO, Editor in Chief, Silicon Alley Insider
# Jonah Bloom, Editor, Advertising Age
# Beth Comstock, Chief Marketing Officer, General Electric
# Matt Freeman, CEO, Tribal DDB Worldwide
# Louis Giagrande, Online Marketing Manager, Samsung Electronics
# Darren Herman, Group Director of Digital Media, Media Kitchen
# Michael Hoefflinger, GM – Partner Marketing, Intel
# Mark Kantor, Co-founder, Graffiti
# Jason Kilar, CEO, Hulu
# Clark Kokich, CEO, Avenue A | Razorfish
# Andy Lark, VP–Global Marketing & Communications, Dell
# Andrew Markowitz, Director, Digital Marketing & Media, Kraft Foods Inc.
# Daina Middleton, SVP, Director Sunao Customer Insight, Marketing Analytics, Emerging Trends, Moxie Interactive
# Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia & IAB
# Eileen Naughton, Director of Media Platforms, Google
# Martin A. Nisenholtz, SVP – Digital Operations, The New York Times Company
# Michael Osborne, Vice President of Sales, Bazaarvoice
# Jon Raj, Chief Digital Officer, OMD
# Randall Rothenberg, President & CEO, IAB
# Ian Schafer, CEO, Deep Focus
# Rich Silverstein, Co-Chairman, Goodby Silverstein & Partners
# Rudy Wilson, Director of Marketing, Doritos, Frito-Lay
A great lineup, and we’ve still got plenty more to add. I’ll be the host and emcee of this event, and I’m really looking forward to digging into the theme.
If you’re interested in attending, sign up now. The early bird discount expires in a week or so. See you in New York!
Some musings, fundamental stuff for most of you I imagine, but still, background on the noodling I continue to do around my shadow next book, over at the Amex site where I’m contributing some thoughts from time to time as part of an FM brokered marketing program. From it:
At its core, the Web is a network of computers. As businesspeople, we’ve been in dialog with computers for some time now. But back in the 1960s and 1970s, computers were hulking machines meant for the back offices of Very Large Companies, not small businesses. These machines had a very particular interface – a command line into which you were required to type an arcane “computer language” to get anything done. The number of people who spoke this language were understandably low, and therefore, the number of people in the world who were having “conversations with machines” was also quite low.
In the 1980s, we all got “personal computers,” and thanks to the graphical user interface – “GUI” – millions of us starting talking with computers. But the conversation was hardly fluent. I call this the “hunt and poke” era of computing – we used a mouse to navigate a representational desktop; when we found something we wanted, we poked at it until it came alive for us. This gesticulative interface – not unlike what the wordless signals we employ while in a foreign land in need of the bathroom – is a step forward, but it sure doesn’t scale.
And then the Internet came along. And everything changed. Now we were not just navigating our desktops, or the back office computer files. We were navigating mankind’s possible knowledge base. The whole shootin’ match. Clearly, not a place we could hunt and poke our way through. We needed a new interface. And we found one, in search.
I’ve always been a fan of Udi Manber, late of Yahoo and Amazon, now at Google. Popular Mechanics has an interview up with him. From it:
I’ve noticed, anecdotally, when watching people search, that they will rephrase their query over and over again until they get a proper answer. To what extent can that be fixed on the search engine side?
Many ways. First, we take that into account. The results we show you are based not only on what we know of the Web, but also what other people have searched for. Second, we are developing more tools to allow you to refine your queries—at the bottom of many pages, you’ll see query refinements. These are suggestions from us about what your next query should be. And we put it at the bottom because that’s where you run into problems—you tried to read the page, you didn’t find what you want, you may need other suggestions. Plus, we’re working on many other ways to help you with this process. [Search] is clearly a process.
SITES that evolve as if they were living organisms are making their way onto the internet.
This ability to adapt without human intervention allows sites to stay up to date with changes in their users’ tastes and can result in designs that are more user-friendly than anything a human designer is likely to come up with. Evolving sites might also allow web designers to home in on the features that work best for users.