Lots of advertising news in this issue of Signal, as the bi-annual IAB report shows strong gains (YAY, Internet!). To the links:
The Three Phases Of Mobile Advertising – BubbaVC Sometimes the best posts are really simple.
For Apple, Marketing Is a Whole New Game – Advertising Age Apple once commanded unequalled respect from the ad world. Not any longer. Typically, the piece forgets that it all comes down to product….
Only Apple – Daring Fireball – Regardless of how the company markets itself, if you don’t read John Gruber on all things Apple, you’re not getting the full scoop. Of course, he’s in the tank, but he’s smart nevertheless on the heels on WWDC, a must read.
We need to regulate emotion-detecting technology – Slate Oh shit, now tech can read our emotions – time to get ahead of it, this Slate piece argues. Not sure we know how to, I might retort.
The Promise of a New Internet – The Atlantic Maybe it doesn’t have to all come down to a place controlled by the NSA, Facebook, and Apple. Maybe mesh networking can save the core values of the Internet after all?
Facebook to Let Users Alter Their Ad Profiles – NYTimes.com I chose this version of the story because it’s such an amazing win for Facebook from a spin point of view. Other headlines: Facebook to Use Web Browsing History For Ad Targeting and Facebook’s New Ads Are Nosier Than Ever. Get my point?!
Is Tony Fadell the next Steve Jobs or … the next Larry Page? – Fortune Or are we simply building him up because it makes a good headline? Seriously, Fadell is a talented executive, and this is a good profile of a key guy in the tech scene.
Window into Airbnb’s hidden impact on S.F. – San Francisco Chronicle Look what a little data-driven journalism yields – insights into how Airbnb is changing the SF landscape.