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A Show Of Hands Please…

By - August 28, 2012

…from those of you in the marketing business out there. How many of you would love to promote your product on the home page of Google, in this fashion?

It’s arguably the web’s most valuable ad placement, it’s not for sale, and no one knows how much traffic or conversion it drives save Google itself.

Just one more sign that the Internet Big Five are girding for a massive fight to be the platform for your life. And if you’re shocked, don’t be. Remember when Amazon launched Kindle? The first thing you saw when you went to was….what again? But then again, the Kindle was just another product Amazon was selling, right? At least, it seemed that way.

Now, when Facebook does a home page takeover with its own hardware device, then the battle will truly be engaged. Though I’m not convinced the young company has that move in it….Regardless, here we go….

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  • Paolo

    Well done, Google… wouldn’t any of us do the same? This is not being evil, it is just – well – self promotion…

    • johnbattelle

      True, though it’s hard to imagine this happening on the home page every day, no?

  • Anuj Agarwal

    My vague prediction after 10 years – if you are a google user you might require a PASSPORT and a VISA to enter Apple, FB or an Amazon ecosystem and vice versa.

    • johnbattelle

      If the passport included my data, I’m in

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  • simeon spearman

    Doesn’t Facebook already make this available (somewhat) to marketers through Sponsored Newsfeed placements? Since a lot of people are already logged in to Facebook and don’t have to search for the content Facebook provides, paying to guarantee an “ad” makes it into the Newsfeed (the service’s equivalent of is relatively simple.

    I only bring this up because right after I read your post, I went to Facebook and a sponsored Walmart post was at the top of my feed.

    But to your original point, I agree that getting placement on would be a marketer’s dream.

    • johnbattelle

      You can’t take over the whole page on Facebook. That’d be a marketer’s dream, though over time it’d MySpace the place.

  • george

    I’m sad that the home page is now about commerce.
    Is this decision entrepreneurial or managerial based? Times are changing…

    • johnbattelle

      It’s all about owning YOU.

  • European Reader

    Amazon in Europe still have Kindle on first page
    And from (at least Italy) to there’s still kindle on main page stating that is avaible in italy, germany, france etc

    • johnbattelle

      Yep – sell the platform that sells your services.

  • umangjaipuria

    Is it the most valuable placement?
    Wonder how many people go to to search vs. search from the browser bar directly.

  • Gum Creative

    I guess that’s a prime location but I only search from my browser toolbar or a mobile app. Very rarely do I ever search from the homepage of a search engine; the thought doesn’t even cross my mind.