free html hit counter The Year In Writing, 2010 | John Battelle's Search Blog

The Year In Writing, 2010

By - December 22, 2010

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This has become something of a tradition at Searchblog (well, OK, it’s the second time in three years), in which I review the year in posts and note those of which I am particularly proud. For me it’s a way to remember what I’ve been on about, and catalog some of my sketches for further work (perhaps as a book, ahem).

So in chronological order, here are the posts I liked from these past 12 months, with some commentary as well:

January

Predictions 2010 I’ll be getting to this in a post later this week.

Search Getting Worse? What Did I Mean?! I wrote a series on this. This is a summary.

Google’s Tortured History With China In which the eventual unraveling of Google’s business in China began.

The Evolving Search Interface: Mobile Drives Search As App Or why mobile is a major threat to Google, and why Google responded with Android.

Why The Apple iPad Will Disappoint (The Obama Effect) I was wrong about the iPad being a dud, but not wrong about it disappointing me. It pretty much made everyone else happy, but I don’t like it mainly for the politics of it. And it did disappoint nearly everyone when it was announced, but then became a major hit. As to why I was unhappy: The Tuesday Signal: Birth of Another Orifice

Google Rolling Out Social Search: But Does It Leverage Facebook?  Glimmerings of what has become a full out data sharing war between the rivals.


February

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Thursday Signal: Are You Checked In? I realize, in this post, that checking in is a new field in the Database of Intentions.

Updated: Google to Air “Search Stories” Ad During Super Bowl… My big scoop of the year. Sigh, I guess Searchblog isn’t much of a news outlet, is it?!

The Thursday Signal: Is Google Losing Its Customer Focus? In which I determine it is, based on Buzz.

I Don’t Like The iPad Because… I guess I had to keep hammering on this. This is about how the iPad is loved by all traditional media because of its locked distribution model.

Friday Signal: The Web Gets Its Wisdom Teeth (We Hope) An extension of my MOLRS riff: Weds. Signal – “Local-Mobile-RealTime”: Re-imagining Social


March

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Why I Like Working With Marketers Because it makes me smarter.

Oh Looky! It’s Video of Bloody Jesus! (Nevermind the Facts) This year I seem to have become a cranky old journalism professor. This is one of a number rants on how bad some journalism has gotten. Also this one: Google v. China? No, It’s Bigger Than That

Toward a New Understanding of Publishing (Part 1) Cross posted from the FM blog. My first organized thoughts on brands as publishers.

My Location Is A Box of Cereal In which I expand on the idea of the check in as an important new Signal.

The 2010 Web2 Summit Theme: Points of Control Introducing the theme of this year’s event.

The Signal – Instrumenting Our Social Lives The idea of “instrumentation” is introduced and explored. I’ve used this framing all year long.

Video Chat on the Plane? Illegal? OK? Legal Gray Area? Turns out, it depends, but another example of pushing cultural and legal boundaries.

Database of Intentions Chart – Version 2, Updated for Commerce The definitive chart, at least for now. Based on: The Database of Intentions Is Far Larger Than I Thought

April

Brands As Publishers – Part 2 Second in the series started above.

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Foursquare – I Wish It Was Better For Me… And I still do.

Twitter To Roll Out “Promoted Tweets”: Initial Thoughts (Developing) My first take on Twitter’s long anticipated business model.

An Open Letter to Apple Regarding The Company’s Approach to Conversation with Its Peers and Its Community Everyone came to speak at Web 2, except Apple. This was my plea. It went unanswered.

Twitter’s “Public Interest Graph” My take on the value and signal Twitter is starting to create.

On Google’s Brand I point out that the brand is starting to mean too much and not enough.

The Gap Scenario I use this all the time now as a talking point around MOLRS.


May

The iAd: Steve Jobs Regifts The Mobile Marketing Experiencewillywkna.jpg I was not impressed.

Google’s New Mission? “To Organize the World’s information (Unless It Starts With “i”) …..” Google don’t play in Apple’s “Planet of the Apps.”

Fear Is A No No – Except at Night My thinking out loud about being a CEO and a leader. Got a lot of response to this.

The ROI of iAds – A Lot of Unanswered Questions And still unanswered, far as I can tell.

Five Years In One Place, An Appreciation It really is amazing that I love my work after five and one half years.

Is The iPad A Disappointment? Depends When You Sold Your AOL Stock. In which I attempt to explain my POV on the device, again.

June

Of Course Apple Is Going to Do Search. But not search as you know it today.

It’s Official – Apple Kicking Google Out of iWorld Wow, 91 comments, one of the largest responses this year…

Is Apple’s iWorld “The Web”? In which I tell a story about my son…

Will Google Compete With Facebook? Er…It Already Is, Folks. It’s not if, it’s not when, it’s how.

July

Is Yahoo Dead? I Don’t Think So. Who Else With This Scale Can Be Neutral?Screen shot 2010-07-14 at 1.06.43 PM.png My defense of Yahoo, which six months later, I stand by, though I can’t say the company is looking healthy.

On Facebook, Google, and Our Evolving Social Mores Online I go a lot deeper into the concept of Instrumentation here.

Search, Foursquare, and Checking Into States of Mind How a checkin is like search, if you redefine both a bit. Example: Checking into the state of mind of “wanting to buy a car.”

What Means This, To “Go Google”!? It means the brand isn’t about search alone.

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August

Second (Day) Thoughts on Google-Verizon Framework – Isn’t This All About Android? Or maybe, GoogleTV *and* Android. Or Maybe It’s Really About (Google) TV…

AT&T Weighs In: Trust Us, We Know What You Want More thoughts on the net neutrality debate.

Finding a Yogurt Shop A Mile Away: I’m Not Feeling Lucky. An old school rant on the state of search.

Is Google Objective? No. Well, maybe. Sort of. Depending on your point of view.

Web 2 Summit Points of Control: The Map I am very proud of this work.

On Retargeting: Fix The Conversation In which I propose a solution. That Was Fast: TellApart Implements A Searchblog Suggestion In which that solution is implemented.

September

More Thoughts On Demand: A Referendum of Sorts on Google and Social My longish take on Demand’s IPO and business.

Nielsen: Bing Overtakes Yahoo In Search Share Proving my prediction true…

Stop It. Google Won’t Buy Twitter. And why I thought that. One of the most tweeted posts of the year (wonder why).

October

Identity and The Independent Websocial_contract.large.jpg One of my longer pieces, and probably more important than most as well, in that it starts to frame a bigger idea – that of revealed identity as well as the concept of dependent and independent webs. FM, as you might expect, plans on being the most important media company in the independent web space, while working well with the leaders of the dependent web.

All Brands Are Politicians More of my thinking about what it means to be a brand in the context of today’s web.

November

Mark Zuckerberg at Web 2 – A Maturing CEO The most replayed stream of the Web 2 Summit. My writing suffers in October and November due to the work of Web 2 (well, honestly, it suffers all year long). But the output is almost worth it. However, I must say, I can’t both write a book, run FM, and run Web 2. Something will have to give.

Groupon Is Worth More Than $2.5 Billion My first post on Groupon, not my last.

Twitter’s Great Big Problem Is Its Massive Opportunity Twitter at another inflection point, a critical one. This one was third or so in retweets.


December

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In Google’s Opinion…. My continuing exploration of the concept of objectivity in search and algorithms.

Google’s “Opinion” Sparks Interesting Dialog On Tying of Services to Search And on it goes…

Is RSS Really Dead? No, apparently not, as this post got the most comments of the year.

Social Editors and Super Nodes – An Appreciation of RSS And it led to this post, which really crystalized my thinking about a key attribute of the social web.

Why Wouldn’t Google Mirror Wikileaks? Because no one wants to be the target of banks and major governments, I suppose.

Signal, Curation, Discovery The more time I spend in this industry, the more I enjoy writing about it.

Thinking Out Loud: What’s Driving Groupon? Second in retweets and still going.

That’s it – quite a lot of writing when you sum it all up. I was a bit bummed out during the year that I was not writing enough, and honestly, there are scores of posts I wish I had the time to create. While 50,000 or so words ain’t bad, it’s not what I’d like to do. So this coming year, I’ll be doing more, that much I can promise. And reviewing the work above does lead me to some promising conclusions about where “the next book” is going. And that makes me grateful for this site, and for your time. Thank you.

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