Yesterday I posted some thoughts on the Google-Verizon framework, offering what turns out to be a pretty widespread sensibility, at least in the punditocracy, that this whole thing feels off, not like Google, counter to the brand.
There had to be another reason Google would do this, something super important that forced its hand, something so crucial to its own perceived future that it would be willing to upset its core brand advocates.
But what? I wrote: “it gives me the sense that the two parties are colluding in some way, creating and/or obscuring potential loopholes which will allow side deals in other parts of their business.”
I then suggested this had to do with Android. And perhaps it does.
But a very well placed source just sent me a thoughtful note, and it immediately stuck a nerve. Perhaps this has not to do with Android as much as it does the future of television.
Google TV, according to those that see it, is very very powerful stuff, and a major weapon on Google’s war with Apple (not to mention Microsoft and others). It’s streaming, interactive HD with the web folded into it (and it’s based on Android). And to work, it will need a fast lane on the ol’ info superhighway. A really fast lane. And perhaps, preferential treatment to boot.
Might Google petition that Google TV is an “Additional Online Service” outside the protected net neutrality framework it’s developing with Verizon? Such a service sure would drive subscriptions for Verizon and customers and advertisers for Google.
Hmmm. I think I’ll ask.