free html hit counter Help Me Interview Omar Hamoui, CEO AdMob - John Battelle's Search Blog

Help Me Interview Omar Hamoui, CEO AdMob

By - May 17, 2010


The CM Summit is three weeks away, and already I’ve asked for your input on four major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, and Arthur Sulzberger, Jr.

Next on the hit list is Omar Hamoui, CEO of AdMob, the mobile marketing company Google recently acquired for $750 million. That acquisition hasn’t gone as smoothly as Google would like – it’s still under FTC review, though a decision is expected any day now. Apple Inc. also bid for AdMob, but lost, and purchased competitor Quattro Wireless instead. Apple has since integrated Quattro and launched iAds, but Google has had to sit on the sidelines and wait.

What Omar can and can’t discuss will be somewhat impacted by the FTC rulings, but regardless, he can speak to the broader market, and certainly comment on Apple’s recent moves. To that end, questions I’ll be asking include:

– What do you make of Apple’s iAds? Anything really new there? How does AdMob respond?

– Do you think Apple will create a closed network?

– What formats can you imagine coming to mobile devices beyond what we’ve seen so far?

– You just re- launched AdWhirl – what’s the play there? What other ad products are in the works?

– What’s happening with location based services and mobile marketing? How long until this is at scale? Will you be able to use Apple based data, or will that be closed to third party networks?

– What do you make of HP’s entry into the market?

– You move your desk every six weeks or so. Why?

There’s far more to talk about, but I want your input. What do you think I should ask Omar?

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