Consider this the *early* Monday Signal, as I’m already deep in writing this morning, then off to staff meetings the rest of the day. So these are notes from my weekend readings, for the most part. Besides a rant on the iPad that I wrote in something of a hurry (and elicited a very strong response, I’ll admit), here’s what I found interesting, and why:
Redrawing the Route to Online Privacy (NYT) If you are in marketing, you should read this. From it: “….the next round of online privacy regulation needs to proceed carefully, policy experts warn. They say that online data collection and analysis is an economic imperative, and that the Internet industry of the future will involve adding value to the free flow of information — much of it created by individuals and their browsing activity.” And if you’re not sure privacy is a big deal, please also read The Eternal Value of Privacy (Bruce Schneier) As I’ve said before, I don’t think we as a society have had a full throated conversation about this topic, and we’re heading into a potential privacy pileup that could retard all of our growth – the marketing industry’s certainly, but also the breadth and depth of services that the web can deliver to us overall. This will get far more complicated before it resolves.
The synaptic fluid of social business (Anne McCrossan – Visceral Business) Two weeks, old, but worth a read. Inspired by a debate about private communities, but I like this post for the last paragraph: “Old business models are yielding fewer returns. Generative listening is an antidote to the velocity of today’s overloaded information flows. The action potential contained within committed, visceral and trustworthy human relationships, that’s at the heart of the social connections, has never been more important. It’s the synaptic fluid of social business.”
A special report on managing information (The Economist) The stories are listed on the right, halfway down the page. Many good ones here, including Information is changing business and How internet companies profit from online data.
Tapping The Entire Online Peer Influence Pyramid (Forrester) Describes “the Peer Influence Pyramid, which describes and shares recommendations about three types of online influencers: Social Broadcasters, Mass Influencers and Potential Influencers.”
The 10 Social Media Metrics Your Company Should Monitor (SocialTimes) A bit obvious, but then again, sometimes obvious is ignored.
The Raging Septuagenarian (New York) Fascinating profile of Murdoch and his battles with the NYT, Google, and his own family.
Small Biz Doubles Social Media Adoption (eMarketer) And it’ll double again soon.
The 4As (American Association of Advertising Agencies) has its annual conference in SF this week. Welcome folks!