free html hit counter The Tuesday Signal - John Battelle's Search Blog

The Tuesday Signal

By - February 09, 2010

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Tuesday, we hope, things will get back to normal after Super Bowl fever had subsided. Google is set to turn Gmail into a status updatin’ machine, which positions it to compete directly with Twitter. I’ll be posting this Signal an hour or so before the details emerge. I have an FM Board meeting this morning, (don’t fear, it’s all good…). So click this link for news of Google’s Gmail moves.  

Meanwhile, the past 24 hours has brought, as usual, all manner of linkworthy schtuff:

Loopt and Mobile Spinach Team Up for Location-Based Deals (Mashable) I’m watching this space. Hence the next item….

Beyond The Badge: Big Media Brands Strike Foursquare Deals (AdAge) It’s early yet in this space. I expect a significant acquisition by one or two of the majors. Foursquare, for those of you playing at home, was started by folks who sold Dodgeball to Google, watched it go nowhere, left and started over. Of course, if they or others sell, it will retard (yes, I said it) development of a truly native marketing medium. Which would be sad. But not atypical. (Also, see this Bits post, and my post on “checking in” last week.)

Even After Super Bowl, Google Plays the Reluctant Advertiser (ClickZ) Look. I know I promised to write more about this earlier, but I kind of lost my zest for the topic. Google laid its cards on the table. Now lets see if it decides to keep playing the game. I doubt it.

Social Today Feels Like Search A Decade Ago: Lots Of Noise And Lots Of Spam (TC) Indeed, a good point. But not entirely apples to apples. The larger observation is entirely correct: There is a large, very large, opportunity in uniting all these competing platforms. However, it means folks have to play a bit more nicely. The way it’s playing out right now, I don’t see it being solved in the near term. NB: I don’t think the regular joe six degrees pack has the same spam problems as Mike. That could change…

‘Conversationalists’ Climb Social Technographics Ladder (MarketingProfs/Forrester) (image at top left) Jeez, conversationalists? Whodathunk.

Social Media Marketing Best Practices (eMarketer) A plug for their paid report, but hey, the post is worth reading even if you don’t want to pay.

Super Bowl Ads: Hulu’s Winners and Losers [STATS] (Mashable/Hulu) Google did pretty well. So was it worth $6 million? Even Google can’t tell you that.

Google leaps language barrier with translator phone (Times of London) Fun. Early. But fun.

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7 thoughts on “The Tuesday Signal

  1. Adam Moro says:

    Google’s approach to tweeting is like Yahoo’s approach to search. Seems like Google should know better…I wonder what Marissa Mayer has to say.

  2. Adam Moro says:

    Google’s approach to tweeting is like Yahoo’s approach to search. Seems like Google should know better…I wonder what Marissa Mayer has to say.

  3. Jenn says:

    there trying to do so much different than any of the other engines they are gonna find thereselves unliked

  4. JG says:

    Even After Super Bowl, Google Plays the Reluctant Advertiser — Look. I know I promised to write more about this earlier, but I kind of lost my zest for the topic. Google laid its cards on the table. Now lets see if it decides to keep playing the game. I doubt it.

    John, I really would like to hear your thoughts on this topic. Even if Google retreats back to it’s traditional reluctance, the point is that there was something that prompted them to lay their cards on the table in the first place. Someone called their bet. What was that bet? And who called it? And why did Google show its hand, rather than fold? Why did Google not double down on “relevance based” advertising, instead of going against one of its core values?

    Does that not fire up your zest?

  5. iç giyim says:

    Google’s approach to tweeting is like Yahoo’s approach to search. Seems like Google should know better…I wonder what Marissa Mayer has to say

  6. haber says:

    google api olayından nefret ediyorum neden diyeceksiniz toolbar da anahtar kelimeyi yazdığımda api hizmeti kapanmıyor ve insanı çoğu zaman çıldırtabiliyor. Google biran önce bu sıkıntıyı çözmesi gerekiyor aksi halde toolbar ı kimse kullanmayacak gibi bir düşüncem var.

  7. cleondann says:

    Thanks for john battelle to provide so much information through different posts. I like to come here once in a day. THis website is really full of knowledge and some informational buzzing topics.