free html hit counter More on Facebook Public Data and Google Implications - John Battelle's Search Blog

More on Facebook Public Data and Google Implications

By - December 11, 2009


You know, I just realized I suggested that Facebook do exactly what it’s doing. Read this post from back in June, deconstructing an article in Wired about the emerging Facebook v. Google battle. In it I say:

I think it’s a major strategic mistake to not offer [as much information on Facebook as possible] to Google (and anyone else that wants to crawl it.) In fact, I’d argue that the right thing to do is to make just about everything possible available to Google to crawl, then sit back and watch while Google struggles with whether or not to “organize it and make it universally available.” A regular damned if you do, damned if you don’t scenario, that….

The angle here is that Facebook, by making everything public, will force Google’s hand in search, and potentially dilute Google’s ability to compete in the social graph game (because Facebook will own the results on Google). If, on the other hand, Google decides to de-prioritize Facebook data in its results, Google’s brand will clearly be tarnished as favoring its own solutions (remember when Google announced its incorporation of Google accounts into search? Yep.)

Interesting. The chess is getting really interesting.

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3 thoughts on “More on Facebook Public Data and Google Implications

  1. Ed says:

    I don’t think Google has an issue manipulating anything to win.

  2. Greg says:

    Facebook’s move to open up graph data probably does a good job of preempting Google’s entry, but I wonder if that’s a worthwhile goal. Google, in my opinion, doesn’t have a realistic shot at overtaking Facebook’s social graph lead anyway. In the meantime, I think Facebook is continuing to show the same tin ear for customer experience and privacy that exemplified Beacon. Except now it’s a trend. So, basically they’re hurting their value proposition to score a strategic victory that may only be meaningful on paper.

  3. haber says:

    I think facebook ‘s not a very long life on the internet that continuously captures and outputs instant style projects will lose popularity. In the future we will see the facebook. Google Orkut social-sharing site had a name, such as the former is not popular. My facebook future google my predictions from more popular and more useful to our people met with a project will attract attention.