free html hit counter Adobe Acquires Omniture - John Battelle's Search Blog

Adobe Acquires Omniture

By - September 15, 2009

This is very interesting. We’re interviewing Adobe CEO Shantanu Narayen at Web 2 next month, man will we have things to talk about now. Why would Adobe want to get into the web analytics business (in short, supporting ecommerce and marketing)? Well, it makes sense given nearly all ads are in Adobe Flash now. Hmmmm…what do you think? From the Merc piece:

“Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online,” Adobe CEO Shantanu Narayen said in a statement announcing the deal. “This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.”

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6 thoughts on “Adobe Acquires Omniture

  1. mike says:

    A couple weeks ago Adobe also acquired (platform for small businesses to create web storefronts).

    “GoodBarry enables web professionals to build online businesses for their clients at a fraction of the traditional time and cost, without programming. GoodBarry will be a great complement to Adobe’s existing tools and services for web professionals, who are increasingly looking to hosted services to deliver websites and online businesses.”

    Looks like Adobe is serious about helping web professionals do stuff online, without a ton of technical skills.

  2. A brilliant strategy adopted by adobe to diversify it’s business. With Omniture becoming a new business unit within Adobe, Adobe is sure achieve a greater ROI and will increase it’s value in the eyes of the customers.


  3. rob hammond says:

    Great move on behalf of Adobe – I presume this means decent Flash analytics for websites may finally be on the horizon, which would undoubtedly increase the use of Flash technology.

    Potentially interesting implications for SEOs and usability people if this is the case.

  4. First Macromedia now this….whats next Adobe? Google then the world?

  5. Dan says:

    Yikes. Two companies with painful performance issues coming together…here’s hoping that two negatives combine to make something positive.

  6. Peter says:

    Wow, I love this article! I remember face book from when it was the face book… and you had to be in college to use it. Oh, the good old’ days. I remember your article; it is really surprise for me. Thanks for sharing. Congratulations! You discovered the way back machine from the adobe Archive’s website. Is this really news?