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Notable…

By - January 06, 2009

A few (older) things I wanted to post before heading to CES:

The head of the IAB, Randall Rothenberg, on measurement (I am on the IAB board). In essence, he says we are measuring too many things. I am not sure I agree, but I see his point. At FM, we are measuring a lot of different things, including what we call amplification and engagement. I think these things are really, really important. Sure, they might all roll up into “reach and frequency” if you will, but not paying attention to them is nuts.

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Three Tips For Discipline In A Nomad Life by Scott Belsky, writing on the Digital Nomads site (a site sponsored by Dell). I was struck by the calendar image. I almost wanted it to be reversed: THINK five days a week, DO two days. Unless writing, which I consider thinking, is actually doing…huh. Also like The Paradox of Face Time from Hugh. Creative work requires loneliness.

A not so cheery piece on the ad “depression” via All Things D.

I always read the Google Policy blog, find interesting things there. Google is doing a lot of work on policy, and this post, early last month, responding to the telcos’ claim that Google is “unfairly consuming bandwidth” was sharply worded and fun to read.

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One thought on “Notable…

  1. nmw says:

    “There are really only 3 conclusions”… and I choose “all of the above” — except that I would change #3 a little: “it’s just too complicated — for those who do not have the necessary expertise to collect and interpret appropriate data in a rational manner”.