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August Search Share Data: Google Wins Again

By - September 17, 2008

Comscore has released August 2008 search share data. I got a note from Thomas Weisel on the data:

August 2008 qSearch data shows that Google’s U.S. query share gained 60bps m/m to 59.1% and gained more than 8.7 percentage points from its 50.3% query share in August 2007. YouTube continues to be a big contributor for Google generating 2.49bn searches in the U.S., up 3.7% from 2.40bn last month and up 132% from 1.08bn in August 2007. YouTube currently represents 24.5% of U.S. Google site searches compared with 15.8% in August 2007. Yahoo’s share declined 86bps m/m to 14.1% and was down nearly 4.2 percentage points from a year ago level of 18.3%. Microsoft’s share declined 3bps m/m to 5.5% and was down nearly 1.7 percentage points from a year ago level of 7.1%.


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4 thoughts on “August Search Share Data: Google Wins Again

  1. Brad Bostic says:

    John – Google’s desktop dominance is amazing! I thought you would find Nielsen Mobile’s report that ChaCha is the fastest growing company in mobile search worth noting. Here is the link – http://tinyurl.com/3vp62e

  2. RB says:

    Is it reasonable to infer from the Youtube nos and share of Google that approx 25% of US-originating searches to Google (and its sites) may be ‘entertainment’ oriented as opposed to ‘information’ oriented?

  3. Shawn says:

    I thought Google always wins, even while our financial markets are slowly collapsing

  4. Google does NOT control 70% of the market. These query-based metrics are completely flawed because they don’t take into consideration all the rank-checking queries that people perform every day.

    Google’s real market share, based on estimated visitors to search properties, is closer to 35% — and Microsoft is now the second most visited search property.

    Measuring search market share by how many queries are performed is not only misleading, it completely distracts people from a far more useful metric: number of queries that actually pass traffic to other sites.

    Now THAT would be a metric worth reporting.