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Ambient Awareness

By - September 07, 2008

Oh, I’ve kinda heard of that. Sounds familiar. Think I saw it somewhere, at some point.

From the NYT piece:

This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating. The ambient information becomes like “a type of E.S.P.,” as Haley described it to me, an invisible dimension floating over everyday life.

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3 thoughts on “Ambient Awareness

  1. nmw says:


    😀 nmw

  2. Chad Gabriel says:

    Has any one heard of this being used in a corporate environment? it seems that it could have great power in raising the awareness of others within an organization. Awareness of what others are working on can create opportunities for learning, collaboration, and innovation; ultimately leading to new product development and great ideas.

  3. Narendra says:


    I wrote about this two years ago as “situational awareness” with regard to 30 Boxes and what is sure to be an impending wave of collaborative software…