free html hit counter Comscore Launches qSearch 2.0 | John Battelle's Search Blog

Comscore Launches qSearch 2.0

By - August 20, 2007

From the release:

comScore, Inc. , a leader in measuring the digital world, today announced the launch of comScore qSearch 2.0, the second generation of search measurement. Previously, the search universe was defined as searches occurring at the major Web search engines. With search becoming a more ubiquitous activity across the Web, comScore is expanding the market view of the search universe to encompass other searches that occur on the Internet.

comScore’s qSearch 2.0 interface will provide clients with an in-depth view of the search universe in the U.S. and worldwide that encompasses:

— Core Search Engines — the five major U.S. search engines (i.e. Google

Sites, Yahoo! Sites, Microsoft Sites, Ask Network and Time Warner

Network).

— Top 50 properties worldwide where search activity is observed, which

includes sites such as MySpace, Baidu, and Naver.

— Major “vertical” search locations — such as eBay and Amazon in retail

and Expedia in travel.

— Partner Search — searches initiated at partner sites that redirect the

visitor to a search engine site.

— Cross-Channel Search — counts multiple searches when employing more

than one search tab (e.g. Web, images, news) for a single search term.

— Local Search — maps, directions, and local directory listings.

— Worldwide Search — includes comprehensive reporting of worldwide

search, with individual country reporting for the U.S., Canada, Mexico,

U.K., France, Germany, Japan, China, and Korea. Additional countries

will follow.


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