Robert Peck (Bear Stearns) analysis of recent Comscore search share numbers: GOOGLE: SIGNIFICANT SHARE GAIN AT THE EXPENSE OF EVERYONE ELSE. According to comScore data release yesterday, Google once again posted solid domestic market share gains of 140 bps in April 07 to reach domestic market share at 49.7%,…
Robert Peck (Bear Stearns) analysis of
recent Comscore search share numbers:
GOOGLE: SIGNIFICANT SHARE GAIN AT THE EXPENSE OF EVERYONE ELSE. According to comScore data release yesterday, Google once again posted solid domestic market share gains of 140 bps in April 07 to reach domestic market share at 49.7%, up from 48.3% in March 07. Google grew search queries by 27% YoY in March 07. While this growth level almost triples the industry growth at 10.5% YoY, it continued the deceleration trajectory of Google’s YoY growth rate. Q/Q, Google searches grew 12% (April over January), tracking ahead of our top line seq. growth projection of 6% for 2Q07.
· YAHOO. Google’s share gain came at the expense of almost all top search sites and Yahoo! took the largest hit as it lost 70 bps in market share and came in at 26.8% in April 07. Yahoo continued to be the second fastest growing search site YoY among the top five with growth of 5.7% YoY, down significantly from the 12.7% reported in March 07. However, Yahoo’s YoY growth is still behind that of the industry at 10.5%. Q/Q, Yahoo searches grew 2%, tracking behind our seq. growth projection for search revenues at 4% for 2Q07.
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