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IAB: Ad Spend up 35% in 2006

By - May 23, 2007

The IAB has released its annual PricewaterhouseCooper/IAB online spending report. This report, as I recall, is quite conservative, but it still shows very healthy growth. (Caveat: I am on the IAB Board).

Some breakouts:

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 billion, representing record revenues for a single quarter and a 35% increase over same period in 2005.

Iab Report


I like the trends in terms of the top ten largest sites’ share of revenues, which were down year over year (from 72 to 69%).

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