free html hit counter Yahoo Gets A Click Fraud Czar | John Battelle's Search Blog

Yahoo Gets A Click Fraud Czar

By - March 22, 2007

Thanks to Gary and SEL, news that Yahoo has appointed Reggie Davis, a lawyer (bio thanks to Gary), to focus on click fraud. From the release:

Davis will serve as the company’s first senior executive dedicated to continually enhancing the quality of Yahoo!’s display and search listings marketplaces.

As vice president of marketplace quality, Davis is responsible for developing and executing a strategy aimed at driving more rapid innovation, greater transparency and faster delivery of product and service enhancements to build an even higher quality advertising network for Yahoo!’s customers. Davis will hire a dedicated staff to manage across all of Yahoo!’s cross-functional quality teams and ensure that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues. Davis and his team will also be responsible for increasing Yahoo!’s dialogue with advertisers and publishers on quality related matters.

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