free html hit counter I Got Yer Mutual Satisfaction, Right Here - John Battelle's Search Blog

I Got Yer Mutual Satisfaction, Right Here

By - September 08, 2005

Google and Gieco have settled their trademark dispute case. This suprises me little – Google, which we know has plenty of cash, has far too much to lose through a big, ugly case with lots of public discovery. And Geico, I am sure, has a price.

From the Reuters piece:

GEICO, the No. 4 U.S. auto insurer and a unit of investor Warren Buffet’s Berkshire Hathaway Inc., said a suit filed in the U.S. District Court for the Eastern District of Virginia was “resolved to the mutual satisfaction of the parties.”

….”Terms of the settlement, although not disclosed, would suggest some sort of payment was made, but that a trial has been avoided,” Martin Pyykkonen, an analyst with brokerage Hoefer & Arnett. “This mitigates the risk of further trademark lawsuits,” he said.

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