The Price of Infamy: 5-12 Cents a Click

Ken Lay, infamous Enron executive, has begun a paid search campaign to tell his side of the story. The Houston Chronicle says his CPC is about 5-12 cents a click. I sense a Dave Pell opportunity here. Anyone want to get into a bidding war for “Ken Lay” on Overture or Google?

(image from Wall St. Most Wanted)