free html hit counter Future of Commercial Search, Cont: Yahoo Autos - John Battelle's Search Blog

Future of Commercial Search, Cont: Yahoo Autos

By - March 23, 2004

ab30If you want to track the commercialization of search, watch Yahoo. Yahoo has created new commercial search attachments around the theme of cars. MediaPost reports.

After nearly a year’s worth of consumer and advertiser research, Yahoo! has relaunched its Autos section, aiming to build loyal audiences throughout the entire car-buying process and offer advertisers more refined ways to target them….

…One big change: consumers will be able to drill down deeper than before within particular vehicle categories. For instance, a potential SUV buyer can search for and compare autos within the luxury category, and can also drill even further by price or gas mileage. The site will also begin recommending auto comparisons based on what users compare most often…

…After nearly a year’s worth of consumer and advertiser research, Yahoo! has relaunched its Autos section, aiming to build loyal audiences throughout the entire car-buying process and offer advertisers more refined ways to target them….

From what I can grok, seems Yahoo has taken a page from Amazon’s book and will create a deep and rather intimate portrait of your car buying preferences, and make suggestions along the way. I plan to use this service as I happen to be in the market, if I learn anything, I’ll let you know…


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