Pretty soon I’ll have to take the time to really grok FindWhat. The company has been on an acquisition tear, merging with espotting, buying Miva, and today announcing it has purchased Comet (best known for that cursor download in the late 90s, now a search/platform/web privacy company).
OK. So FindWhat, in the end, is a strong second-tier pay-per-click network. Like Overture or Adsense, they match buyer and seller via paid search keywords. They have a distribution network, and they have an advertiser base of tens of thousands. Their biggest client is Lycos. They serve a significant base of advertisers, and with the addition of espotting, which has 20,000 advertisers, they are now a force in Europe.
The also have an SEO business, and with Miva, which sells ecommerce software to small businesses, they are looking to be a force in the SME website building space. In essence, they hope to sell loads of SME services to their advertising clients. Yahoo has a similar play. With Comet, FindWhat has acquired a company in the metabrowser/privacy/OEM space. I’m not sure I get the play here, but I aim to find out when I head to the Search Engine Strategies conference next week in New York.
Findwhat’s stock is on a tear, up about 110% over the past year. It’s earnings and revenues are also on a tear – its last quarter revenues were up 57%, and earnings have increased for 11 consecutive quarters. The company posted about $72 million in revenues for 2003.
So…what’s up with FindWhat? Any readers out there have experience with this company?