Thoughts on Online Marketing
June 21, 2009
Many folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective - start at about 6 mins in if you want to miss the throat clearing of setting up the show and thanking folks I've worked with. Perhaps the key thoughts: People Don't Join Ad Networks, and Publishers Are Communities of Mind.
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Hey really good information you have shared. Keep sharing please. Thanks
Fine distinction between ad networks and topical (thematic / conversational) networks.
It reminds me of one of my own recent posts: "Context is Queen" ( http://gaggle.info/post/180/context-is-queen ).
As you indicated, the advertisers need to find the appropriate contexts (conversations), because the customer will not be searching for a sales pitch (or you could also say: the customer is always right [in another post I've responded to a tweet Marcy Shinder made regarding shelf space -- and I extended her ideas into online / virtual markets, noting that the space is constrained by language -- much in the tradition of Wittgenstein's "wovon man nicht sprechen kann, darüber muss man schweigen" ;] ).
Will companies who are trying to sell goods and services wake up to this? Well, they have woken up to the first popular instance of it (twitter.com) -- but that will surely not be the last. I see strong growth in more marketplaces for conversations (indeed, I am myself involved in building such marketplaces ;).
Large companies need to adapt to this new economy ... and fast -- or else they may very well follow in the footsteps of GM, BofA and/or similar oversized behemoths.
:) nmw
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