Recent Comment
Spotlight
- Reader Michael Megalli writes: It is difficult to engage in genuine conversations with the marketplace when you can't change the reality of how a company does business, what it sells, how it works with partners, etc. [go]
Recent Comments
- John Battelle: " Wow guys, thanks for piling on. I promis ..." [go]
- John Battelle: " Thanks Narendra, I agree. ..." [go]
- SpencerG: " These guys are getting smarter about the ..." [go]
- SC: " They are at it again, after 3 years of t ..." [go]
- NoName: " I have read through this several times a ..." [go]
- Narendra: " Om explains why you should have seen it ..." [go]
- tracy: " My company just received the phone call ..." [go]
- Phil: " John, I read your blog through my reader ..." [go]
- Tom Nocera: " It is a fair price - at least for the ti ..." [go]
- nmw: " >> not engaged sites I am still ..." [go]
- Sean: " I think you need to add a little more va ..." [go]
- Ian Bat: " Hi dad! ..." [go]
- ajolie: " John: I don't understand why you frequen ..." [go]
- Ken: " Just got the same recorded call..."...so ..." [go]
- Kamal Jain: " John, if it is drinking and blogging the ..." [go]
- nmw: " the silence is deafening! ..." [go]
PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Blogger's Rights
Top Posts
- The Database of Intentions (or how this all got started)
- From Pull to Point(or the first post where I riff on the "Point-To Economy")
- Google As Builder (or the point at which Google stopped being simply a search engine)
- On Google v. Yahoo
- TV and Search Merge
- On Sell Side Advertising
- Battelle Gets Searchstreams
- Search and Immortality
- Toward the Endemic (on endemic advertising)
More coming soon...
Active Topics
- 35 comments: WTF??!!! (04.17)
- 26 comments: Twitter. Oh God. (04.30)
- 16 comments: The Future of Search Series (05.08)
- 16 comments: The Music In Magazines (05.07)
- 13 comments: The Best Minds of the Web... (05.05)
Monthly Archives
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
About John Battelle
Searchblog Newsletter
Enter email to subscribe to Searchblog's newsletter:
Calendar
| Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
Syndicate
Powered by
April 10, 2006 9:45 PM
Is Orion Important? Ask Ask!
So the world buzzed today with news that Google hired the fellow behind a search technology called Orion. (That's the guy, an Israeli-Aussie transplant PhD student named Ori Allon, to the left, as shown in the Sydney Morning Herald. Looks like he's well on his way to .... er..... an Industry Standard rooftop!)
Besides buttressing the ongoing industry mythology that "if you write a neat algorithm you'll be rich and famous," which, after all, is true at least one time out of googol, the move has spurred many to speculate that Google is hedging its bets against Ask-like features, such as Zoom (click on the binoculars), just in case they take off. 
From the piece:
Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.
The results of the query are displayed immediately in the form of expanded text extracts, giving the searcher the relevant information without having to go to the website - although there is still that option.
Also of note:
Mr Stead (an Aussie university official) confirmed that the university had held talks with the big three internet search operations: Google, Yahoo! and MSN.
So, was this a bidding war that Google won? Or was it that this technology was most valuable to Google? Or both? I wonder....some at Slashdot, of course, think it was a head fake by Microsoft. I doubt it. Google probably saw a very bright search mind, and decided the needed to hire him... the algo, though that might prove valuable as well...was perhaps secondary.
Update: Of course, I screwed up. The binoculars are NOT Zoom. Zoom is a narrowing and related search technology.
- Posted by John Battelle on April 10, 2006 9:45 PM
Comments
Is Google following its predecessors methodology or way of acquirin companies or people who are developing new technology?
Any way it might be good for google who knows what is there in the orions technology it might be more robust than page rank methodology.
If you cant innovate imitate :-)
Cheers,
Vikram
The decibal strength that this story is getting in the general press makes me wonder how competitvely vulnerable a company like Google is to some one-man band with a slick algo.
And I really don't think that's the case.
If it were you'd see closing market share numbers between GYM as I'm quite sure that Y&M have some great algo formulators in the back rooms of the R&D centers
Or, is it the case? Do we see Y&M losing marketshare to G because G has algo's that are that much more superior to Y&Ms and G (and the rest or that matter) are actually that competitively vulnerable to a game-changing algo?
Interesting and frightening to think about from the standpoint of being a shareholder in company, particularly Google as Y&M have more diverse revenue portfolios.
Whats wrong. Google is hiring 300+ employees every month I gues. If Orion is some one who writes algorithm (Searching ) makes it more interesting. They are always in hunt for talent. I am sure that irrespective of the alogorith Google will bid for the talent. Algorith is alwasys a plus ++++
Orion and the algorithm bought by Google is very similar to Teoma, now Ask.com's "Narrow Your Search" feature. This was also referred to as Zoom, but both are fare different than Binoculars which is just a graphical preview of the page. The terminology is sort of similar and a bit confusing, but I just thought I should point out that Binoculars are fairly useless, but Zoom or Narrowing a Search is where the real value is added in Ask search.
Honestly, the way the algo is described, it sounds a lot like what G does already (clustering results around certain sub-topics found within the results). And if not G, then Ask definitely does it.
This purchase by G is interesting, since in a recent interview Marissa Mayer claimed that the capability of Ask to cluster results around certain topics just wasn't that interesting or useful. Was she saying that as a ruse, or did G change its mind since then? Of course, that could just be her personal opinion ...
Brandon: I had a lot of the same bewilderment myself, because I had also recently read those comments from Marissa. And I think it is not just her. From what I've noticed over the years I think Google's general philosophy that users do not want to invest any extra work in refining their query. Witness Google's personalization efforts. Combine that with their likely fear of changing their spartan interface, lest they alter the perception of "magic" somehow, and it is easy to see why folks like us are confused by a move like this.
Google might actually be changing. It is nice to start to see competition in this space again, opening things up for philosophical shifts.
JB:
I always enjoy your posts. You might want to check out what Radar Networks is doing around semantic tagging at the meta data level. This stuff came out of MIT and will completely change the search game. There is a very large SRI/Darpa grant behind this.
ex cathedra,
Hugh J. Sloan III
General Parnter
Sand Hill Partners LLC
John I have just finished your book. Wonderful read and history lesson.
I was one of the few that adopted GoTo in the early days and it was really interesting to read all about it
Thanks you for a great book.
David Saunders
Charlotte NC
I do not believe that the implementation of ‘Orion’ will negatively impact web sites that have good ranking, quality links and great content. In fact, links and content will even become a more important issue to consider. A few basic search engine optimization rules will never change, that the consistent amount of traffic a web site receives in combination with textual content, in-bound links and out-bound links will remain the benchmark for good ranking.
Leave a comment