Buy A Print Ad Here
February 8, 2006
Right here, Google's auctioning print ads.
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Reader Jeremy Writes: [Yahoo] couldn't get off the crack pipe...the Paid Inclusion model. It failed *everywhere*. [It] still can't get off the crack.
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Comments
What I find somewhat fascinating by this move started a few months ago is that I don't recall it being tried in 1998. I represented Internet Capital Group on some 20 b2b exchange deals as a lawyer and although radio ads were a target (buymedia, now marketron), this never even came up (buying and selling raw paper did). Why was the print ad category not subject to attempts at this kind of - presumably more efficient - intermediation? Did people believe publishers would never go for it? What makes them go for it now? John? Anyone?
I am surprised that eBay did not think of this first.
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