Buy A Print Ad Here
February 8, 2006
Right here, Google's auctioning print ads.
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Reader Ed Brenegar writes: This is a year to change the customer relations game. With less commerce happening, presumably, there is more time for interaction. That interaction has to build the relationships...»
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Comments
What I find somewhat fascinating by this move started a few months ago is that I don't recall it being tried in 1998. I represented Internet Capital Group on some 20 b2b exchange deals as a lawyer and although radio ads were a target (buymedia, now marketron), this never even came up (buying and selling raw paper did). Why was the print ad category not subject to attempts at this kind of - presumably more efficient - intermediation? Did people believe publishers would never go for it? What makes them go for it now? John? Anyone?
I am surprised that eBay did not think of this first.
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