Wall Street likey the video play.

BTW, interesting Slashdot comment - this fellow claims Google contacted his company asking him to upload commercial video. But he found Google's approach maddening. Thread here. From it:

Me: How are you going to protect copyrighted material from being copied?
Google: We're working on that.

Me: In a fee-based scenario, what "cut" does Google want?
Google: We haven't decided.

Me: What if I upload free content and a LOT of people like/view it? How does Google make money?
Google: We reserve the right to charge the uploader if the content becomes "very popular."

Me: Define "very popular".
Google: We don't know yet.

Me: Why should I upload content if you can't answer these basic questions?
Google: You just should.

Update: Rivlin has a story on it, quotes some guy named Battelle...