An updated Yahoo Video Search launches "GA" (general availability) tonight with more video content (if that sounds familiar, you were reading earlier in the week when Google added more content as well). Feeds include Buena Vista, CBS, Discovery Channel, MTV, Reuters, Scripps Networks (Home & Garden Television, The Food Network), VH1 and "Stupid Videos," the name of which I just could not resist mentioning and linking to.
Reader Jeremy Writes: [Yahoo] couldn't get off the crack pipe...the Paid Inclusion model. It failed *everywhere*. [It] still can't get off the crack.
»
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Enter email to subscribe to Searchblog's newsletter:
More coming soon...
All contents copyright © 2003 - 2008 John Battelle. | Terms of Service and Privacy Policies
Comments
There was that data point this week about the Google/Yahoo ad revenues being the same as US prime time TV ad spend. 5-10 years down the line, let’s say we have a pull (podcasting/RSS) model for television scheduling online. The BBC already does this superbly with their radio programming, all of which is online and playable live, and on demand, ad nauseam. Physical TV would still be the prime outlet, so making the Internet something like a cable channel, or a Tivo of sorts. The television companies could cope just fine with that, it’s just part of the lifecycle of broadcast content. For advertisers, I wonder at what point the Internet becomes a better medium than television for exactly the same video-ad. If Nike is targeting male 30-40 golf players, and there are 50 million watching the Masters on TV, and 10 million watching it (or the highlights later that evening) online. The online audience is much more measurable. So what is the critical mass audience online for Nike to say they get better exposure showing the same ad online than on TV. Just a thought.
I think this news signals the beginning of an impending shift in the paradigm for video programming. If interested, check out my blog entry http://tinyurl.com/7zmdk on its implications.
Leave a comment