It sure sounds that way, from this NYT story.:
Bill Gross, the serial entrepreneur who pioneered search advertising, is unveiling a venture on Monday that aims to make money by allowing people using Twitter to bid on key words to give their posts top ranking.
I’d say this was brilliant if it weren’t for the fact (OK, not fact yet, but my strong sense) that Twitter is going to do something quite similar, soon. I’ve been calling this platform “TweetSense” for some time, but whatever its name, it’s certain Twitter will do something along these lines, and it has a distinct advantage because it sees all the data across the Twitter ecosystem.
But just as with GoTo, nee Overture, nee Yahoo, Gross understands the power of a strong #2. I’m always rooting for Bill, so I look forward to seeing how this develops.