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Twitter Incorporates Retweeting (Beta Launch)

Saw this greeting me whilst on Twitter.com today (gotta love WiFi on a plane):

Nice to see Twitter rolling out so many new things, like Lists, which seems to be taking off (though I find the lack of a discovery interface vexing, for now).

Retweeting is integrated in an elegant way, tweets that have been retweeted have a little cycled arrow icon, which identifies tweets that folks you’ve followed have retweeted. Another signal (as are Lists) that Twitter will be able to use as core data to drive its unique value. Watch that space, it’s where Twitter will win (or lose).

Twitter also added the ability to retweet any tweet from within Twitter.com, as you can see in the bottom left of the pic below. No doubt this is all already in the API, as Lists was when it rolled out.

Now, why does all this matter? Well, it helps Twitter, as I already said, by providing the company with very valuable core data about what people find worthy of attention. And signals of attention are gold in a data driven platform like Twitter. Secondly, it addresses the continuing problem of discovery – seeing what has been retweeted helps people find others who might be worth following.

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