This is very interesting. We’re interviewing Adobe CEO Shantanu Narayen at Web 2 next month, man will we have things to talk about now. Why would Adobe want to get into the web analytics business (in short, supporting ecommerce and marketing)? Well, it makes sense given nearly all ads are in Adobe Flash now. Hmmmm…what do you think? From the Merc piece:
“Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online,” Adobe CEO Shantanu Narayen said in a statement announcing the deal. “This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.”