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For This Vanity Search, Google is Way More Real Time

Who doesn’t do a vanity search once in a while? My fixation on real time search has only heightened my otherwise occasional check into the funhouse mirror of search. What I found tonight:

Google:

The results are pretty up to date. The second result is my “hottest” post in recent days. Only one ad, however. (Update: Today the hottest post is my 2009 predictions. Innaresting.)

Yahoo:

Note the other suggested searches. Also, second result is a far longer fuse on “hot post” – my predictions from a year ago. Lots of ads!

Microsoft:

Love all those images! Also doing the suggested searches. Especially love the image at the far right. But alas…no ads. Sigh. Pretty consistent with revenues, I must say. Oh, and the idea of “xRank” is new to me (I am sure I missed it earlier), it’s a ranking of “notable people”. It’s moved from 103 to 56 this morning. Hmmm.

Conclusion: For this blogger, it’s clear Google is paying attention to getting as close as is realistic to real time search.

But mark my words: The real target in real time search, for Google anyway, is Facebook. That is an opening for Twitter.

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