I noticed something interesting while Googling around today: Certain brands, and they seem to fall into a class of brands that would understand the value of this – but certain brands seem to “own” all the AdWords associated with their trademarks. IE, there are no other buyers in the auction, it seems. Now, I’ve covered the trademark issues in the past, they are many of them, but did I miss the ability for brands to buy out any other bidders and “own” a result?
It’s the equivalent of what is called a “roadblock” in the online ad biz – also known as “100% Share of Voice.”
I can’t upload images right now but will get one up once I fix that…..here are the searches I’ve found this on:
BTW, this is NOT true for search on Yahoo…..ie, Apple on Yahoo.