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Will It Float?

Another Yahoo search rumor, as Om puts it – this one following the general outline of my suggestion way back when that search be spun off and run as an independent company with backing from Yahoo and Microsoft.

This comes from the Times of London, it seems that in UK, reporters are making a habit of, well, not doing any reporting. The use of passive voice makes my head spin. Listen to this:

It is thought that Jonathan Miller, ex-chairman and chief executive of AOL, and Ross Levinsohn, a former president of Fox Interactive Media, have been lined up to lead the new management team. Senior directors at Microsoft and Yahoo are understood to have agreed the broad terms of a deal, but there is no guarantee that it will succeed.

“It is thought”? “Are understood to have agreed”?

Good lord. I’m not a full time reporter any more, but man, this one smells.

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