A reader sent me this:
In September, we reported online sales were holding steady across our client base. As November begins, the situation has become bleaker. Across much of our client base, we see significant signs of the economic slowdown.
For background, our agency manages search for over 100 clients, mostly online retailers, mostly B2C. Our clients spend about $100 million combined on paid search clicks annually.
Here are total PPC-driven sales, aggregated across all our clients, from Monday, June 2, 2008 through Sunday, October 26, 2008.
This is a chart that gives pause. There is a lot more analysis in the post, I urge those interested in these issues to read on.