From MediaPost:
Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis, finds the latest installment of an ongoing tracking study from Interpublic’s Universal McCann unit. The research, which comes from UM’s ambitious “Media in Mind” study, one of the first to show that things like blogging were becoming a meaningful personal communications platform several years ago, now finds that among digital media’s bleeding edge – adults 18-34 – social media now is the dominant form of personal communication media, with 85% of this influential demographic group relying on one or more Web 2.0 platforms to stay in touch with others.