…rich media, that is. Third party ad tags are now cool with Google on the AdSense network. That means mo’ money. Look at the list of approved third parties:
* Advertiser ad servers: DoubleClick (DFA), Mediaplex
* Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
* Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
Focus on the middle, my friends. The third line is to prove it out, the first line, well, they own DClick, and Mediaplex is pretty small. What’s not there? Atlas. That’s owned by Microsoft. I’m sure it was just a technical error.