Perry Evans wonders, as he examines the new site-specific search SERPS (see here for context):
Have we lost the intent?
When a consumer uses search terms like walmart or walmart.com, it’s one thing to “help the user” by giving them sub-site links, it’s an entirely other thing to use the site’s content and perform your own search, while showing competing ads. Shouldn’t this be a retailer opt-in scenario? Is there not an underlying TOS issue on the crawled content?
This feels like the user intent is being hijacked by Google’s intent.