Or, Ask is asking. Let me give you my first take on this news: Whaaaaaaaaaa?
SAN FRANCISCO – In a dramatic about-face, Ask.com is abandoning its effort to outshine Internet search leader Google Inc. and will instead focus on a narrower market consisting of married women looking for help managing their lives.
As part of the new direction outlined Tuesday, Ask will lay off about 40 employees, or 8 percent of its work force.