Much talk about this news, which is debatable, I suppose, if you’re Google – it’s one research company (IDC), claiming that Google’s overall share of the online advertising market has slipped.
But I see this as inescapable. The brand advertisers are marching onto the internet, because that’s where the audience is. And when you look at where the audience spends most of its time, it’s not at Google. It’s at highly engaging sites, applications, and services. This is one reason Google is so busy throwing new application pasta at the walls.