As TC reported earlier, Google is rolling out Google Profiles. From the description:
A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you’re all about. You control what goes into your Google Profile, sharing as much (or as little) as you’d like.
But the page that describes what it is doesn’t let you set one up, odd. And it’s apparently only available for Maps and Reader, for now.
One of these days, Google is going to *have* to get some branding blood into the company, because these names are simply…boring.
Anyway, what folks are saying is this might be a backdoor to competing with Facebook. And sure, if it takes off, it might be. But for now, it feels like more spaghetti against more walls. For now.