Facebook will launch its new ad platform today in New York. I am not there – I have cut back my travel significantly to be near family for the time being – but I’ll be watching closely. After taking a perception hit with the launch of Google’s Open Social, Facebook needs a good reception to continue its current status as Hottest Thing On The Planet. I agree with Cnet’s Stephanie Olsen in this piece, when she quotes a tech exec as saying: “The company that can process the most data will win.” I’d modify that – the company that can process the most data intelligently and in context, wins.
I’ll post once the news breaks.