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Suing the Gray Hats

Aa Search

The trademark question keeps on keeping on. Friday American Airlines sued Google for trademark infringement. This is the same kind of suit that so far has gotten nowhere, recall American Blinds and the tons of others like it. When you look at the kind of companies that come up when you do a search for “aa.com” or “American Airlines,” however, they are not United or Delta. They are cheap-o (literally) AdSense arbitrage services that perhaps irritate American because they subvert the airline’s ability to gouge its customers by directing searchers directly to the AA website.

Just a thought.

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