Google today announced a new version of Google Analytics. From the release mailed to me:
Google Inc. (NASDAQ: GOOG) today announced a new version of its powerful web analytics solution, Google Analytics™. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and maximize online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible. …..
…..In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords™ campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues.
I asked Google to answer this one question:
How does Google use the data it has access to through Google Analytics?
I’ll report back when I get an answer….