Want to Be Like Ted? John Battelle 19 years ago Ted Leonsis, who helped build up AOL and recently left day to day operations there, is given WaPo love here. The topic: How Ted figured a way to look better in a vanity search for his name on Google. The answer: Hey! Get a blog! Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on LinkedIn (Opens in new window) LinkedIn Email a link to a friend (Opens in new window) Email