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Note to Brands: Mind Your Wikipedia Entries…



Steve notes the connection between major brand advertisers and their Wikipedia entries.

Wikipedia articles on the top 100 advertisers in the U.S. are consistently among the most highly ranked pages in Google on direct searches. This is according to an informal study I have conducted over the past week. The study was compiled by simply taking the largest 100 advertisers from AdAge, entering them into Google and then tallying the results….

….Consider the following examples. Febreeze’s Wikipedia entry (#2 on Google) notes that the product may be harmful to household pets. Or the article on McDonald’s (#4 on Google), which basically summarizes the critical movie Super Size Me. Even advertising icons like Snap, Crackle and Pop aren’t exempt. The trio’s Wikipedia entry notes the team once had a short-lived adventure as super heroes in the UK.

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