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HitTail: An Interesting Service



Interesting news from a PR agency, Connors Communications. They’ve created HitTail, a service that “reveals in real-time the least utilized, most promising search terms hidden in the “long tail” of a Web site’s natural search results.” The short of it: It promises to teach you the words that might get your site better ranked in organic search, so you can use those words on your site. Is this a good thing? Well, nothing bad about having more information. But….something about it strikes me as…well…inorganic. I recall fondly how editors would respond to surveys we’d do telling them what to write about….What do you think?

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