According to AdAge:
The cable operator has bulked up its online-sales team and plans to open its Comcast.net portal to all its customers — increasing the potential audience from its 10 million high-speed-data subscribers to its 23 million video subscribers. And that’s just for starters.
According to TV network executives familiar with Comcast’s plans through content-carriage negotiations, the cable operator has Yahoo-size ambitions and sees the internet as key to raising its profile, and share of ad budgets.
…”For us to be successful online, you have to believe that people will still want to come to a single source for much of their online-video entertainment,” said Warren Schlichting, VP-new business strategies at Comcast. “That’s the basic underlying philosophy. We think there’s a role for somebody to work with many content providers.”
Sounds like a familiar strategy….
But…I’m not optimistic that Comcast understands the genetics of making an online service. Just my two cents…