Site icon John Battelle's Search Blog

Oy.

Publisher’s Clearing House has acquired Blingo (site). Shoulda seen THAT ONE coming. PCH was the main salve for the magazine industry in the 80s and 90s – it was basically a sweepstakes that drove shitloads of magazine subscriptions. Folks usually subscribed to the magazines because they thought it’d increase their chances of winning the big prize. But in the late 90s the magazine auditors cracked down on PCH, and it really hurt the business. They lost their main customer and had to diversify. Well, here’s the answer – giving stuff away when you search. Hey, it probably makes ’em money…

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