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News: Yahoo Launches Major Update to Ad Platform



I’m plum tuckered out (always wanted to say that) from finishing up the first draft of my paperback chapter (wooohoooo) but it’s worth noting that Yahoo is rolling out a major update to its ad platform tonight. I got a run through from Tim Cadogan at Yahoo late last week, and the new interface is slick as can be, and very clearly targets what Yahoo believes are weaknesses in Google’s AdWords platform. I’ll have more later…but for now, here’s MSNBC’s story.

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