Wow. I love infoporn. I have a hunch that Mr. Murdoch is thinking hard about this graph:
From the Hitwise blog: The chart (above) illustrates the percentage upstream from myspace.com to Google.
Going back to the beginning of last year myspace provided less than 1% of all Google traffic.
While myspace.com still doesn’t have its own search offering, the shear volume of traffic sent to external search engines could be directed internally with the right acquisition and promotion of its own search offering.
There are a lot of other insights in the piece. I’ve had MySpace again on my mind after talking Weds with Jon Miller, CEO of AOL. My full interview with him will be up on B2.0 in about a month, but the thing that struck me was how Miller mentioned MySpace in the same breath as Google, AOL, Yahoo, eBay, and Amazon. It had made it into the majors as far as he was concerned, because it owned the social networking space. And why, again, might Google launch Co-op, and AOL AIM Pages? Indeed….